“If people aren’t moved by what you’re creating,” asks digital marketing expert Mitch Joel (author of Six Pixels of Separation), “what does that say to you?
“If more and more people aren’t moved by what you’re doing,” he continues, “what does that say to you?”
“If you’re constantly and consistently putting out your best work and it’s not connecting/finding an audience, what does that say to you?”
For most of us, blogging is a means to an end. Whilst those ends are not the same for everyone, we all have something to say, and we all have an audience to reach.
Mitch Joel assures us: “No, this isn’t about creating something and quantifying the success of it based on how many people are moved by it, but it is one of the ways to keep score.” Which, for me, dovetails perfectly with the principles of mindfulness.
Let me be even more blunt: What is your relationship to results?
Mitch Joel’s blog post, titled Moving People Creates Movements, is worth a read.